Fruit loaded Milkshakes
Client: Storia Beverages
Agency: Publicis India
Storia shakes offer the highest fruit content and contrary to popular category notions doesn't resort to stale, over ripe or discarded fruit. But is that enough to create interest and trust for a newly launched brand in the highly competitive India milk beverage market? That's where storytelling comes in!
Friendship Day Celebrations
Client: Swiggy
Agency: Swiggy Creative Studio
#RoastYourDost* was a pro-active in-app campaign created and executed for Swiggy consumers to be able to playfully roast their friends on friendship day. A bit of innocent name calling, a lot of laughs and tonnes of social media engagement were the campaign highlights.
*‘Dost’ is the hindi word for friend.
Online Rummy
Client: Rummycircle.com
Agency: Publicis India
Rummy is a popular card game played in India. It requires skill and planning but also has an element of luck involved. Rummycircle.com offers a smooth and fast paced game of rummy online, anytime, anywhere, for anyone and winners take away big cash prizes.
Zero Commission Shopping
Client: Club Factory
Agency: Publicis India
There's no dearth of online shopping brands in India. Club Factory had created its own niche in the market as one of the lowest priced platforms for a 'fashion haul'. However over time, consumers began to question how Club Factory could make shopping so affordable without compromising on the product. And this campaign was the answer.
Father's Day Campaign
Client: Procter & Gamble
Agency: Publicis India & New York
The objective of the Vicks #HugYourDad campaign was to bring the warmth back into Father-Son relationships. The campaign film was created by licensing and stitching together actual UGC youtube video uploads by. It received a lot of organic celebrity participation and was a huge success for PG India.
Luxury Lingerie
Client: Soie
Agency: Publicis India
The Indian lingerie market was until then made up of traditional players with very basic products and a plethora imported brands, either sold through MBO's or in the grey market. How does a luxury brand of undergarments made in India make a mark? With the right kind of playfulness, sophistication and product design.
A bag full of chips
Client: Balaji Wafers
Agency: Publicis India
The only potato chips brand in the country that didn't fill the packet with more air than chips, had finally launched in India! Balaji. And to add to that USP, it was also one of the few brands available in a wide variety of flavours and textures. The campaign almost wrote itself and the celebrity cast took the idea to the next level.
Moment Marketing
Client: Swiggy
Agency: Swiggy Creative Studio
The genesis of this campaign was pure serendipity. And it took a lot of super quick collaborative work between the brand marketing, product marketing, social media and the in-house creative teams, to pull it off well and on time. The internet absolutely loved it and so did the awards jury.
World Nutella Day
Client: Ferrero India
Agency: Publicis India
It's a category defining bread-spread that is globally loved. So much so that a consumer started a 'day' dedicated to it and the brand picked it up by celebrating it world-wide since. But Nutella in India is still a niche breakfast product A challenge we gladly accepted. In came the customised jar and Ranveer Singh helming the campaign.
Stay on Eyeliner Pencil Launch
Client: Chambor Cosmetics
Agency: Publicis India
Chambor Geneva, is a brand that stands for premium beauty products that sell purely on their quality and in-store experience. Celebrity brand ambassadors were not part of their DNA. And this eyeliner launch was no exception. Yet it was! The product was the celebrity and the idea was a creative device with a catchy song.
India's sleep specialist
Client: Centuary Mattresses
Agency: Beehive Communications
A good night's sleep is becoming an exceedingly rare experience in urban India. With longer work hours and commuting, lack of exercise, unhealthy eating habits and prolonged blue light exposure, our minds just refuse to power down at bedtime. But with a really comfortable mattress you fall asleep, the moment you hit the bed.
The life of the soil.
Client: IFFCO
Agency: Publicis Communications
IFFCO is the largest fertilizer manufacturer in India. To mark its 50th year serving the nation, IFFCO wanted to celebrate the agrarian might of the nation and showcase the small but critical role it has played in it. It was and remains the biggest and most challenging Hindi anthem that I have written for a television commercial.
The best airfares, always.
Client: cleartrip.com
Agency: Beehive Communications
In the early years of online travel booking, cleartrip.com was considered a pioneer offering the most simplified web page and competitive prices in the market. The product and its USP were highly compelling, the client was willing to take a few risks, I was still trying to find my place in the industry and thus the 'superhero' campaign was born.
Yeh Diwali SIPwali
Client: ICICI Prudential
Agency: Publicis Communications
Diwali is the time for extravagant spending in India. The biggest sales and deals are on offer during this festive period. ICICI Prudential wanted to talk about the need for conscious systematic savings through the year to ensure that consumers had the right funds to enjoy a 'big' Diwali but also be worry-free about their finances post Diwali.
There's a lot more film and content work on my Behance profile. You could check it out here. Or scroll down, to view some of my print work.
Storia Beverages
Coconut water launch
Swiggy HDFC Credit Card
Launch campaign
Chambor Cosmetics
Multiple Product Launches
Real Estate
Launch of UNO and Avantara
Tourism Malaysia
Brochure, Poster, Print Ads (award-winner)
Cave exploration in Malaysia
Innovative Brochure
Pro-bono
Visiting card, posters, print (award winner)
There's a lot more print, display and static media work on my Behance profile. You could check it out here. Or scroll up again to revisit some of the work displayed above.