Work Experience
Skills & Expertise
Freelance Creative Director
2024 - Present
I've done a few projects with Tourism Boards, Food Delivery Companies and an online Fashion marketplace in the recent past, but I'm not at the liberty to share more details on the same due, to the NDA's that freelancers are made to comply with. I currently offer ideation, copywriting & end-to-end creative consulting across branding, advertising and content development. I also coach women in the communications industry on career & skill development.
Head of Creative Studio - Swiggy
2022 - 2024
By leveraging the strengths of the in-house creative and tech teams and enabling the free flow of ideas and collaboration, I've built memorable campaigns across brand Swiggy, Food Delivery, Instamart, Dineout, Genie, Minis and many other products & services. The team of 25 people that I managed, was also a key contributor in successful in-app campaigns, experiments on gaming platforms, and in the launch of the Swiggy HDFC co-branded credit card.
Exec. Creative Director - Publicis
2013 - 2021
Some of the marquee brands that I worked on while at Publicis were, Tourism Malaysia, Star Cruises, Vicks Vaporub, Bayer Crop Sciences, Chipita, United Bank of Switzerland (UBS), Nutella, Ferrero Rocher, ICICI Mutual Funds, Club Factory, Enamor, Lakme Skin & Colour Chambor Cosmetics, etc. My key contribution as a creative writer and leader was to help my brands find a sweet spot in the consumers mind, in her home and on her phone screen.
Copywriter - FCB, RDY&R
1998 - 2012
Both these agencies were and still remain, powerhouses of effective creative work. As a budding writer and future creative leader it was an amazing experience unlearning, relearning, reimagining and working on brands like TATA motors, Taj Group of hotels, Colgate Palmolive, TCS, AMUL and Knoll Pharmaceuticals.
Advertising & Brand Consulting
End to End Creative Direction, Copywriting & Content Writing, Scriptwriting for TV, Radio & Digital, Team Building & Mentoring